Wait, crowdfunding socks? Really? While it may sound crazy, you’ll soon find out that SoloSocks are an awesome idea that really deserves a chance to shine in the crowdfunding community. On this episode, you’ll hear from Adam Kuskner as he opens up about his journey with SoloSocks and what has led to their impressive success story. In our conversation, Adam touches on the production process for SoloSocks, how they were able to hit early campaign goals, tips for garnering good media coverage, and so much more! You don’t want to miss a minute of this fascinating episode featuring Adam!
What are SoloSocks?
Have you ever struggled to find that elusive match to your sock? Of course you have! It seems like that struggle to find a sock’s match is a pretty common experience we all can relate to. What is the answer? Is there a way to eliminate this frustrating experience once and for all? Adam Kuskner and his business partner, Alexander Morabbi, set out to find a solution and ended up developing SoloSocks. A SoloSocks package contains 7×1 colorful single socks – not pairs. All socks are different but designed to match. Because of this unique design, you don’t need to pair your socks anymore, you avoid stacking up socks missing a pair, and you won’t have to throw out a pair when one is damaged. To hear more about the innovative solution that SoloSocks brings to the marketplace, make sure to listen to this engaging episode!
Hitting early crowdfunding campaign goals.
What does it take for crowdfunded campaigns to hit early campaign goals and create momentum with their product? Is there a particular method that works better than others? On this episode, you’ll hear from Adam Kuskner as he reveals the best practices that led to early campaign success with his product, SoloSocks. According to Adam, much of the early success for SoloSocks came from their great early bird deals for backers, their decision to spend money on ads early on, and their well thought out pre-campaign work. To hear Adam expand on each of these areas and provide more insights into the success of SoloSocks, make sure to listen to this episode!
Tips for getting good media coverage of your crowdfunded product.
Why does it seem that some crowdfunded campaigns get more media attention than others? Is there a way entrepreneurs and brands can make the most of their efforts to attract positive media coverage? In our conversation, Adam Kuskner shared a few helpful tips for eliciting positive media coverage of your crowdfunded product. What worked well for Adam and his team at SoloSocks was their focus on highlighting just one unique and relatable selling point that their product addresses for consumers. Don’t fall into the trap of listing out all of your product’s uses and advantages, hone in on one that makes it stand out to your potential backers and customers. Get more great tips and insights from Adam on this episode!
A vital component of success is knowing your audience.
If you have any hope for sustained success as an entrepreneur or business, you’ve got to put in the work to get to know your target audience, inside and out. By doing your due diligence, you’ll find creative and unique ways to position your product. On this episode, you’ll hear from Adam Kuskner as he shares the lessons he has learned from leading several successful crowdfunded campaigns. The primary point that Adam stresses is the importance of knowing your audience and how they behave. This information led Adam and his team to utilize their resources in a strategic way that connected with their audience. To hear more from Adam and the valuable tips he has to share with business leaders like you, make sure to listen to this episode.
- [1:05] Adam Kuskner joins the podcast to discuss his product, SoloSocks.
- [3:00] Why is London such a huge fan of SoloSocks? What was the production process?
- [6:00] Challenges that Adam and his team have faced along the way.
- [8:00] How did SoloSocks hit early campaign goals?
- [9:00] Tips for getting good media coverage.
- [10:15] Why it’s important to know your audience and other lessons learned.
- [13:00] Plans for the future.
- [14:30] Adam enters the Launch Round.
- [15:30] Why you should check out SoloSocks.
Connect With SoloSocks
Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 20% off!
Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.