What does it take to successfully crowdfund pet products? How do you innovate and create a product that will connect with pet owners in a new way? On this episode, you’ll hear from Zel Crampton as he joins the podcast to talk about his product, the Revol Dog Crate. In his conversation with Roy, Zel touches on how the product was created, the work he went through to set his product up for success, tips for entrepreneurs who want to bring more pet products to the crowdfunding community, how to incorporate feedback from backers, and much more! You don’t want to miss a minute of this engaging episode with Zel!
Creating a pet product for the crowdfunding community.
Have you ever looked at a product and thought, I can do this so much better? That’s especially what happened when Zel Crampton ran into difficulties and frustrations with the dog crate he bought for his new dog. Come to find out, Zel wasn’t alone! Many pet owners find themselves frustrated with the lack of options available for pet products like dog crates. This revelation launched Zel on the path toward creating the Revol Dog Crate. To hear more about Zel’s story and how he came to create a new and innovative pet product for the crowdfunding community, make sure to listen to this exciting episode!
Challenges faced with designing a new pet product.
Creating a new product should be easy, right? As most innovators can tell you, that couldn’t be further from the truth! What makes the process so worthwhile? Can the challenges be overcome to create a product that people will purchase? On this episode, you’ll hear from Zel Crampton as he explains the challenges he faced when creating a new pet product. As difficult as it was, Zel was determined to find a way to bring a dog crate to market that was sturdy, easy to use and affordable. It took a lot of research and a lot of patience to finally find the right combination of materials and features that eventually composed the Revol Dog Crate. What can you learn from Zel’s story? Find out on this episode!
Tips for startup and entrepreneurs looking to bring more pet products to the marketplace.
What should you know if you want to bring an innovative pet product to the marketplace? Should you go with something that will have broad appeal or should you go with something that will connect with a passionate niche group? On this episode, Zel Crampton shares some helpful insights and tips for fellow innovators who want to develop a pet product for the crowdfunding community. Zel stresses the importance of projecting professionalism as much as possible throughout your pre-launch, launch, and post-launch phases. Too often business leaders get lax when it comes to crowdfunding projects, don’t make that mistake! Get more helpful tips from Zel by listening to this episode!
Why it’s important to incorporate feedback from backers.
One of the worst things you can do as an entrepreneur and innovator is to ignore feedback from your fans and consumers. What is your plan to incorporate feedback from your backers and supporters? Don’t leave to the last minute! Start now and have a plan in place that will impress and inspire confidence in your tribe! According to Zel Crampton, reaching out to your community is a helpful way to test and validate your plans for accessories and improvements to your products. Learn how Zel was able to leverage the feedback he got from backers to set his product up for continued success by listening to this helpful episode!
- [1:05] Zel Crampton joins the podcast to talk about his product, the Revol Dog Crate.
- [2:30] Zel shares his background with engineering and how he got his product designed.
- [5:30] Challenges faced with design.
- [6:30] Why did Zel bring his product to the crowdfunding community?
- [7:50] Tips for crowdfunding pet products and surprises faced along the way.
- [10:00] Incorporating feedback from backers.
- [11:30] Zel enters the Launch Round.
- [12:45] Why you should check out Diggs.
Connect With Diggs
Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 20% off!
Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.