How can you take advantage of the insights and lessons learned by an entrepreneur who’s enjoyed multiple campaigns of Kickstarter success? What if all of those tips and lessons were compiled into a book? Look no further! Special guest, Andrew Hagen joins the podcast to discuss his new book, “Kickstarter Success.” In our conversation, Andrew touches on his first Kickstarter campaign, what makes a product a good fit for crowdfunding, why it’s vital to connect with influencers, and much more! You don’t want to miss a minute of this engaging episode featuring Andrew!

A product that will perform well with the crowdfunding community.

Have you ever wondered what is it that makes some products more successful than others with the crowdfunding community? Take this opportunity to hear from Andrew Hagen as he opens up about his Kickstarter success and the common thread he has seen with products that go the distance. According to Andrew, it all comes down to the ease with which a seller can package and ship their product to their buyer. If a product causes packaging and shipping difficulties, it is less likely to gain momentum with the crowdfunding community. To hear more insights from Andrew and his experience with launching successful crowdfunding campaigns, make sure to listen to this episode!

Connecting with the right influencers can make all the difference!

Once you’ve chosen the right product to bring to the crowdfunding community, you’ve got to figure out how to best position it for a successful campaign. What would be your first step? On this episode, you’ll hear from Andrew Hagen as he reveals the one practice that he points to his Kickstarter success. In Andrew’s experience, connecting with the right influencers and getting them to speak about your product can end up making a significant impact on the chances for your product’s success. Andrew encourages entrepreneurs to go after the top five influencers in their space and work hard to get their support and adapt to their feedback. Learn more about this important step in the crowdfunding process by listening to this episode!

Three components of a successful crowdfunding campaign.

If you had to boil it all down to three components that consistently lead to successful crowdfunding campaigns, what would you include? Would you choose innovation, product quality, marketing, or a something else? On this episode, successful entrepreneur Andrew Hagen shares the three components that he has identified as vital to a campaign’s chances of success.

  1. Planning
  2. Preparation
  3. Research

To hear Andrew expand on each of these components and how he’s seen them play out in his crowdfunded campaigns and others, make sure to listen to this informative episode!

Advice for crowdfunding success.

While you’ll be immensely better off for having read, “Kickstarter Success” what other advice does Andrew Hagen have for entrepreneurs looking to put their best foot forward with their upcoming crowdfunding campaign? On this episode, Andrew shares his advice that leaders like you can use to make the most of your pre-campaign efforts. While it may take some time, Andrew stresses the importance of thoroughly researching the platform that you’ll use to launch your product. Know your platform inside and out by interviewing and researching past campaigns to see what worked well and what led to failure. Learn more helpful tips from Andrew’s wealth of experience by listening to this engaging episode!

Key Takeaways

  • [1:05] Andrew Hagen joins the podcast to discuss his book, “Kickstarter Success.”
  • [2:00] What was the first product Andrew launched? What did he learn?
  • [3:00] What makes a product a good fit for crowdfunding?
  • [4:30] Why connecting with influencers can make all the difference.
  • [5:30] Andrew talks about why he wrote his book and what he hopes people get out of it.  
  • [6:30] The critical role of planning, preparation, and research.
  • [8:30] Getting the marketing aspect right.
  • [10:30] Advice for first time crowdfunders.
  • [11:20] Andrew enters the Launch Round.
  • [13:00] What does the future of crowdfunding look like?
  • [14:00] Why you should check out Andrew’s content.

Links

Connect With Andrew Hagen

Sponsors

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backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.

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