Roy Morejon of Command Partners is back with his first solo-hosted episode. Join us as we talk to Wylie Robinson of Rumpl and get his take on running a second Kickstarter campaign, harnessing your community, stealth launches and more.
The Super Fleece by Rumpl
Success Quote
“Learn from your mistakes.”
Key Crowdfunding Takeaways
- How learning from mistakes can make a second crowdfunding campaign better
- How Active Homewear became a concept
- What backgrounds and skillsets project creators need
- How to prepare yourself for fulfilling rewards
- Building a community and maintaining rapport with them
- What the Kickstarter community really looks like
- How to harness the power of the Instagram community
- Using Kickstarter to validate an idea for investors
- How to successfully stealth launch a campaign
- The importance of being transparent with your community
- When you should start your PR outreach
- How to use LinkedIn in your PR strategy
- Tips for first-time entrepreneurs
- How to structure your rewards
- How Kickstarter backers’ expectations are changing
Links
- gorumpl.com
- Let My People Go Surfing: The Education of a Reluctant Businessman
- Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Connect with Rumpl
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