Crowdfunding Active Homewear- Twice! – ATK123

Roy Morejon of Command Partners is back with his first solo-hosted episode. Join us as we talk to Wylie Robinson of Rumpl and get his take on running a second Kickstarter campaign, harnessing your community, stealth launches and more.

The Super Fleece by Rumpl

Success Quote

“Learn from your mistakes.”

Key Crowdfunding Takeaways

  • How learning from mistakes can make a second crowdfunding campaign better
  • How Active Homewear became a concept
  • What backgrounds and skillsets project creators need
  • How to prepare yourself for fulfilling rewards
  • Building a community and maintaining rapport with them
  • What the Kickstarter community really looks like
  • How to harness the power of the Instagram community
  • Using Kickstarter to validate an idea for investors
  • How to successfully stealth launch a campaign
  • The importance of being transparent with your community
  • When you should start your PR outreach
  • How to use LinkedIn in your PR strategy
  • Tips for first-time entrepreneurs
  • How to structure your rewards
  • How Kickstarter backers’ expectations are changing


Connect with Rumpl

Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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