Kickstarting the Most Affordable Single Board Computer – ATK124

If you follow companies like Arduino or Raspberry Pi, you definitely won’t want to miss this episode of Art of the Kickstart! Join us as we talk to Johnson Jeng, Co-founder of PINE A64, the $15 64-bit single board supercomputer about how he and TL Lim created the product almost by accident, the importance of PR, setting goals and much more.

PINE A64, First $15 64-Bit Single Board Supercomputer

 

Key Crowdfunding Takeaways

  • How developing a medical device and a voice recognition device became an inexpensive, powerful computer
  • Using Kickstarter to measure demand and test the market
  • The meaning behind the name PINE A64
  • How PINE A64 became a success seemingly overnight
  • Managing minimum order quantities
  • Using Kickstarter to build a community around your product
  • The importance of time management and delegation as an entrepreneur
  • Working with the 12th employee of Apple, the CEO of openHAB and the SVP of Zolt
  • Using your personal connections to help position your product
  • The importance of patience as a Kickstarter creator
  • Using PR to create a buzz
  • Project timing and success
  • Why sending prototypes and samples to journalists is important
  • Why project creators need to stay on top of responding to comments and emails
  • Tips for setting 5 year goals
  • Why you should spend everyday working toward your goals

Links

Connect with PINE A64

Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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