Crowdfunding a Monthly Subscription Box – AOTK129

In this exciting episode of Art of the Kickstart we talk to Oscar Pedroso of Thimble, the monthly subscription box that teaches you how to build electronic devices. Learn about the value of launch parties, how to build up a community before you launch, how to plan for production and fulfillment and much, much more!

Thimble: Learn & Build Electronics w/ Monthly Delivered Kits

Success Quote

“Never give up.”

Key Crowdfunding Takeaways

  • The value of launch parties
  • How to get people engaged with your campaign before you launch
  • How to find mentors and build your team
  • How to decide between crowdfunding or a private online beta launch
  • How much time to spend preparing to launch your campaign
  • How to build up an email list through a grassroots approach
  • How to begin coordinating production and fulfillment
  • How to scale up when you exceed your goal by such a large amount
  • How to move forward with creating your business after a Kickstarter campaign
  • How to figure out pricing when you’re delivering a product monthly


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Episode 140
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