Sports Cars and a Better Duffle Bag for Men – AOTK 130

Keep Pursuing set out to create the ultimate duffle bag, finding inspiration in sports cars. They ended up with a product that would bring in more than half a million dollars on Kickstarter. In this episode of the Art of the Kickstart podcast, learn more about the secrets behind their success.

KP Duffle – The Ultimate Travel Bag

Key Crowdfunding Takeaways

  • How one successful crowdfunding campaign can lead to another’s success
  • What pre-campaign efforts look like
  • The importance of video for a successful campaign
  • How to get press coverage ready to go when you launch
  • Why press samples are important
  • Why it’s important to have press contacts before you start your campaign
  • How to come up with add-ons to go along with your product
  • How to come up with stretch goals for your crowdfunding campaign
  • How backers from a previous campaign can help you reach your goal on day one
  • What needs to happen before you launch your crowdfunding campaign
  • Why crowdfunding is a great way to launch a new product


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