What are performance jeans? Are they just really soft jeans or is there more to it? Can you really rock climb, hike, practice yoga, and go on a date with performance jeans like Boulder Denim? On this episode, you’ll hear from Boulder Denim’s founders Bradley Spence and Taz Barrett. In our conversation, the guys explain how their second launch is different from their first campaign, what they’ve learned along the way, why they decided to take their product on the road, their plans for the future, and much more! Don’t miss this great opportunity to learn from the innovative minds behind Boulder Denim!
Utilizing Kickstarter Live.
Have you used Kickstarter Live? Have you seen any compelling uses of it in the crowdfunding community? If you are unfamiliar with Kickstarter Live, it’s a tool for streaming livevideo from your Kickstarter project page. When Brad and Taz launched the second version of their performance jeans, Boulder Denim 2.0, they went all out and hosted the launch at a retail store with free beer while streaming the event on Kickstarter Live. What can you learn from Brad and Taz’s approach? Hear more about their story on this fascinating episode!
Why it’s important to listen to your backers.
Did you know that some of the best ideas for crowdfunded products come from taking the time to listen to your backers? It’s true! Time and time again, great inventors and entrepreneurs have improved their products by embracing the input of their users! For Brad and Taz, this practice of leaning into the feedback of their backers led to expanding and improving their performance jeans for a wider audience. After launching another Kickstarter Live session and taking the time to hear from their backers, the guys decided that the time was right to introduce their women’s jogger. Don’t underestimate the value of listening to your community! Learn more from Brad and Taz’s perspective by listening to this informative episode!
What are performance jeans?
While traditional jeans are certainly casual and durable, the last thing people think of jeans for is working out or performing any activity that requires flexibility and movement. Here to challenge that thinking, Brad and Taz have developed the performance jean, Boulder Denim. Ethically sourced in their home country of Canada, Brad and Taz have worked hard to bring a product that is useful, comfortable, fashionable, and fun! Not only is their product casual and effective, their approach is too! Taking a look around their website and listening to their story, you really get the sense that the guys care about bringing high-quality performance jeans to the marketplace. Hear more about this innovative product by listening to this episode, you don’t want to miss it!
Taking a product to the masses.
It seems that more and more crowdfunded products are getting the rock band treatment and hitting the road for tours around the country. Is that really an effective way to bring attention and publicity to your product or is it a waste of time and resources? While they were in the middle of their first Kickstarter campaign, Brad and Taz joked about how much they’d need to raise to justify a tour of the US promoting Boulder Denim. What started as a pipedream, Brad and Taz were soon able to turn into a reality! With the help of their supplier turned partner, they secured enough funding to take Boulder Denim on a 14-month tour of the US demonstrating the appeal of their product along the way. Want to take your product on the road? Get more details about their journey by listening to this engaging episode!
- [1:05] Brad and Taz join the podcast to talk about their product, Boulder Denim.
- [3:45] The difference between the first Kickstarter campaign and the second run.
- [7:00] Launching at a retailer and utilizing Kickstarter Live.
- [8:30] How have the guys cultivated a robust connection with their community?
- [9:20] Lessons learned from a successful crowdfunding campaign & touring the country.
- [11:45] Where are the guys headed next?
- [12:30] Brad enters the Launch Round, rapid-fire questions.
- [14:00] Why you should check out Boulder Denim.
Connect With Boulder Denim
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