How do you make tie straps sexy? What is the appeal, what is the angle that you would use to bring them to the marketplace? Is there a compelling reason for the average buyer to look for an innovative tie down strap? Entrepreneur Mark Blackburn joins this episode to discuss his product, the WrapTie. In our conversation, Mark opens up about the rise of startups in Australia, which pre-campaign practices helped his product succeed, why it’s so important to connect with influencers, his view on the future of crowdfunding, and much more! Don’t miss this wonderful opportunity to learn from Mark’s fascinating and seasoned perspective!
What is WrapTie?
Is there really a place in the tie strap industry for innovation and disruption? What type of product could bring an edge to such a niche market? Mark Blackburn and his business partner, Paul McNeill saw a way to address some of the common complaints that consumers have with the average tie strap. After developing a prototype that eliminated the frustrating aspect of having to deal with excess strap after tying down an item, Mark and Paul went searching for a platform to launch their product. Finally, the pair landed on utilizing the crowdfunding community to ignite the fire that would fuel the rise of their business. Learn more about the Mark and Paul’s journey by listening to this engaging episode!
How crowdfunding in fueling startups in Australia.
Why do certain regions and markets seem to cultivate more startups than others? Does it have to do with the government regulations in place or the cultural climate? According to Mark Blackburn, in Australia, it all came down to access. For too long, innovators and entrepreneurs in Australia have enjoyed limited access to platforms like Indiegoho and Kickstarter. There seems to be an uptick in innovation in Australia because more and more of these innovators who have been waiting in the wings finally have access to platforms that empower their creativity. Find out more about the startup scene in Australia from Mark’s perspective by listening to this episode!
Connecting with influencers to promote your product.
Did you know that one of the best ways to get your product exposure is by connecting with industry influencers? It’s true! While each situation will vary, Mark Blackburn and his team at WrapTie saw a greater return on their investment when they focused on getting key influencers on board rather than focusing on other methods. It wasn’t a perfect strategy by any means, Mark and his team had to struggle through trial and error like everyone else but at the end of the day, they’ve tracked close to 90 percent of their sales back to the reviews and endorsements of these key influencers. What can you learn from the WrapTie story?
Use your connections and expand your network!
What is your organization’s greatest asset right now? Do you have the most innovative minds in your field? Do you have a competitive edge over the competition? What if your greatest asset was not something you own but a connection you have? As Mark Blackburn and his team at WrapTime worked tirelessly to get their fledgling startup off the ground, they found that their relationships and connections were the greatest assets they had at their disposal. What connections do you have that you could leverage? Take a look at your sector of the market and look for ways to make connections with the right people who can get your product the spotlight that it deserves!
- [1:10] Mark Blackburn joins the podcast to talk about his product, WrapTie.
- [3:50] What has been fueling the rise of startups in Australia?
- [5:30] Mark talks about the preparation that helped his crowdfunded product succeed.
- [7:00] How connecting with influencers provided a good ROI.
- [9:00] From crowdfunding to running an ecommerce business and lessons learned.
- [11:30] Why it’s important to leverage connections.
- [12:30] Mark enters the Launch Round, rapid-fire questions.
- [17:50] Why you should check out WrapTie.
Connect With WrapTie
Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 20% off!
Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.
Connect With the Art Of The Kickstart team