The Power of Startup Storytelling in Selling a Crowdfunding Campaign – CCS011

Today in Crowdfunding Case Studies we’re diving deep into the effects of Kickstarter storytelling and how startups can use the powerof purpose to succeed in crowdfunding. So let’s jump into what it takes to make a crowdfunding campaign appeal to backers and connect with their inner early adopter mentality. PS. Sorry guys but no video this episode. Had some issues come up and couldn’t get it out on time 🙁


The Question of the Day!

“I hear you say story is really important all the time in building a Kickstarter, but what if your product doesn’t have a great story?” -Nick in Thailand

The Zip Fit Shirt – The Best Fitted Shirt on the Planet

[one-half-first][/one-half-first][one-half]Zip Fit Kickstarter Stats[/one-half] [clear-line]

In This Particular Episode of Crowdfunding Case Studies We Cover

  • What to do if your product doesn’t have a great story
  • How to get outside the startup blinders and see the whole of your business
  • Why telling the story of your startup and idea is incredibly powerful
  • How to turn a bad situation into a business opportunity
  • Why testimonials transform backers into buyers
  • How to add a cool factor to your campaign
  • The power of pictures everyone can understand
  • Why aesthetic design is critical in clothes campaigns
  • Ways to explain the product to make it appealing
  • The reason you should showcase the startup pictures to make it personal
  • How to use the high value rewards to make money for your business

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Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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