If your uncle invented the waterbed, you’ve probably already got an advantage over other entrepreneurs. For this episode of the podcast, we spoke with Todd Youngblood, creator of Kryo, an entirely new sleep technology, about launching a new product on Indiegogo.

Kryo Sleep Performance System

Key Crowdfunding Takeaways

  • How to balance the inventor’s dilemma when creating a new product
  • How to know when it’s time to launch your Indiegogo project
  • Why it’s important to understand your target audience before launching a product geared toward
  • them
  • How to engage the community built around your product
  • How do deliver your crowdfunded product to backers on time
  • Why it’s important to have a clear supply chain in place before launching a product

Links

Connect with Kryo

Sponsors

FIN 2000X2000Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 25% off!

Transcript

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