If your uncle invented the waterbed, you’ve probably already got an advantage over other entrepreneurs. For this episode of the podcast, we spoke with Todd Youngblood, creator of Kryo, an entirely new sleep technology, about launching a new product on Indiegogo.

Kryo Sleep Performance System

Key Crowdfunding Takeaways

  • How to balance the inventor’s dilemma when creating a new product
  • How to know when it’s time to launch your Indiegogo project
  • Why it’s important to understand your target audience before launching a product geared toward
  • them
  • How to engage the community built around your product
  • How do deliver your crowdfunded product to backers on time
  • Why it’s important to have a clear supply chain in place before launching a product


Connect with Kryo


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View this episode's transcript