Why Crowdfunding CANNOT Work as a Private Label Launch Strategy – ATK120

Private labeling’s a powerful way to build a business…but will it work for crowdfunding campaigns? Can creativity and hardwork be shortcut on Kickstarter to create success and what do you NEED to know about the future of ecommerce as it’s unfolding today.

A Private Label Fallacy Around Crowdfunding

  • What is the “essence” of crowdfunding and how knowing that can help you fund your campaign
  • Why certain projects and startups succeed where others fail
  • The reason private label is powerful for Amazon and AWFUL for crowdfunding
  • How to use Amazon fulfillment and FBA tactics to sell more products sooner
  • Why storytelling and startup history are critical to Kickstarter
  • The reason crowdfunding IS NOT A MAKE MONEY ONLINE STRATEGY
  • How Kickstarters can grow and scale with Amazon and other channels
  • What you need to know NOW about Amazon and business growth
  • The Indiegogo with ultimately defeat Kickstarter
  • Why creation and innovation are critical to success
  • How some channels are specific to certain audiences

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Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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1 comment
  • Matt, Good points. We are launching a private label product and were are considering a Kickstarter vs going direct Amazon FBA. Excellent breakdown of the pros and cons. Also we didn’t think of Indiegogo and will check that out. Thanks.

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