This week on Art of the Kickstart, Eddie Lee of Podo Labs is back to tell us all about his latest Kickstarter project. Tune in to hear what he’s learned after running four successful crowdfunding campaigns, and what tips he has to offer to others hoping to fund their own consumer electronics product.

BELLE – A Powerful Bluetooth Speaker and Wireless Hub

Key Crowdfunding Takeaways

  • What to expect to be different when you’re running your second, third or fourth campaign
  • How to manage a crowdfunding campaign without losing focus on your existing customers
  • How to use Facebook for consumer research
  • How to get press coverage from the best online media outlets
  • How to adequately prepare for a Kickstarter campaign
  • How to make sure you truly understand your value proposition


Connect with Podo Labs


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backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.


View this episode's transcript