Former lawyer and serial entrepreneur John Galley joins the Art of the Kickstart today to talk shop about starting a Kickstarter campaign without any knowledge at all in crowdfunding. John is the co-founder of Orion4Sight, the sunglasses on steroids startup that raised over a quarter of a million via crowdfunding with strong copywriting and direct marketing mantras and a bit of determination. Their story should serve to inspire all young and old to make amazing things happen.
The Orion4Sight Campaign
Key Crowdfunding Takeaways
- How to use copywriting and sales techniques to strengthen crowdfunding campaigns
- Why you need to grab backers attention with your thumbnail
- The reason to take a chance on crowdfunding
- How mystery and military make a product exciting
- The way to pivot products to different markets
- Why Amazon might be an interesting ecommerce platform to build on
- How to take advantage of Kickstarter success in post-Kickstarter business growth
Success Quote
“If you will do what others won’t then you will have what others don’t.”
Links
Influential Books
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
- Differentiate or Die: Survival in Our Era of Killer Competition
- Positioning: The Battle for Your Mind
Connect with John
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