Casper Chien and the dokiWatch team created a smartwatch that’s designed for kids too young for a cell phone, then they brought it to life on Kickstarter. In this episode we learn the story behind the product and how the team encountered phenomenal success through crowdfunding.

dokiWatch: The World’s Most Advanced Smartwatch for Kids

Success Quote

“Work hard, play hard”

Key Crowdfunding Takeaways

  • Challenges when creating a technology product
  • When to choose Kickstarter
  • What marketing and prep work is necessary leading up to a crowdfunding campaign
  • How to line up press coverage before you launch
  • How to assure potential backers that your product will ship
  • The future of equity crowdfunding

Links

Connect with dokiWatch

Transcript

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