On this week’s episode of Art of the Kickstart we interview Anthony Pu of Mighty, the device that makes it easy to stream music on-the-go without using a smartphone. Join us as we learn what inspired him, how his team prepared for the campaign, how they decided on a funding goal and what he’s learned from his first Kickstarter campaign.

Mighty – Streaming Music Without Your Phone

Key Crowdfunding Takeaways

  • What the process of prepping for a crowdfunding campaign looks like
  • How to make a splash on day one of your campaign
  • The importance of relying on friends, family and your personal network
  • How to do a soft launch for your personal network
  • How to land press coverage
  • What it looks like to work with social media influencers
  • Why it’s important to reach out to media outlets and influential bloggers in your niche or industry
  • Why you need to expect backer cancellations
  • How setting a high funding goal, especially for hardware, can help ensure that you meet your delivery date


Connect with Mighty


View this episode's transcript