This week on Art of the Kickstart, we spoke with Jeff Sheldon of Ugmonk, creator of Gather, a minimal, modular desk organizer. Tune in to learn more about how he funded in just 47 minutes and what he did leading up to his Kickstarter campaign for it to become such a success.

Gather: The minimal, modular organizer that cuts clutter

Key Crowdfunding Takeaways

  • Why it’s important to have a loyal, captive audience well in advance of launching a Kickstarter project
  • How to let your product evolve to create something your audience will love
  • How to decide if Kickstarter is the right approach for your product
  • How to manage backer feedback on Kickstarter
  • How to get the #1 spot on Product Hunt
  • What to know about industrial design when designing a product for Kickstarter
  • Why your Kickstarter video needs to be good


Connect with Ugmonk


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backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.


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