For this episode of Art of the Kickstart, we spoke with Cathy Cao about Vinci 2.0, a project that has raised over half a million dollars on Kickstarter so far. Tune in to hear more about how to make the most of your pre-launch marketing efforts, how to get great press coverage and much more.

Vinci 2.0 – The World’s First Standalone Smart Wireless Headphones

Key Crowdfunding Takeaways

  • How to use your pre-launch period to build momentum and ensure you fully fund on launch day
  • Why email marketing is so important the day you launch your Kickstarter project
  • How to use samples to get press coverage
  • How to create a compelling Kickstarter video
  • How to test your campaign messaging before launching a crowdfunding project
  • How much time to spend preparing for a Kickstarter project
  • How to use backer feedback during your Kickstarter campaign

Links

Connect With Vinci 2.0

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 20% off!

backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.

Transcript

View this episode's transcript