For this episode of Art of the Kickstart, we spoke with Cathy Cao about Vinci 2.0, a project that has raised over half a million dollars on Kickstarter so far. Tune in to hear more about how to make the most of your pre-launch marketing efforts, how to get great press coverage and much more.

Vinci 2.0 – The World’s First Standalone Smart Wireless Headphones

Key Crowdfunding Takeaways

  • How to use your pre-launch period to build momentum and ensure you fully fund on launch day
  • Why email marketing is so important the day you launch your Kickstarter project
  • How to use samples to get press coverage
  • How to create a compelling Kickstarter video
  • How to test your campaign messaging before launching a crowdfunding project
  • How much time to spend preparing for a Kickstarter project
  • How to use backer feedback during your Kickstarter campaign


Connect With Vinci 2.0


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View this episode's transcript