For this episode of Art of the Kickstart, we spoke with Ran Cory, campaign manager for the Yeehaw Wand. Check it out to learn more about finding your target audience before launching a Kickstarter project, how much time to spend preparing for your project and much more!

Yeehaw Wand – Easily create any object out of thin air

Key Crowdfunding Takeaways

  • How much time to devote to preparing for your Kickstarter campaign launch
  • How to get great press coverage for your campaign launch
  • Why your crowdfunding campaign needs to be newsworthy
  • How to determine your ideal target audience for a Kickstarter campaign
  • How seasonality and time of year, especially Black Friday and the holiday shopping season, can affect a crowdfunding campaign
  • Why A/B testing your crowdfunding video is important
  • Why it’s critical to find your audience before launching your crowdfunding campaign



Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 20% off!

backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.


View this episode's transcript