Using Photography and Videography to Build an Incredible Brand Experience – CCS009

Today we’re talking branding, stunning product photography and videography and how appealing to the desire of your target customers can create amazing Kickstarter success. Serious the Bomber Bag crowdfunding campaign is dominating Kickstarter with an incredibly well designed minimalist duffel bag. You need to check out what these guys are doing and take their approach to fuel your own business success!


The Question of the Day!

“You said engineers often go too far into the specs side of things. As a creative person how do I avoid going to the opposite extreme?” Elisa from North Carolina

Bomber Barrel Duffel Bag: “Best Damn Everyday Carry”

[one-half-first][/one-half-first][one-half]Bomber Bag Kickstarter Stats[/one-half] [clear-line]

In This Particular Episode of Crowdfunding Case Studies We Cover

  • Creativity and logic and their role in sales
  • How to appeal to a massive audience
  • The overwhelmingly powerful impact of amazing product photography
  • Why being cool is the ultimate sales pitch
  • How to use music to make your Kickstarter kill it
  • Ways minimalist design connect crowdfunding backers
  • How to create an unreal product pitch video
  • Why testimonials are not always necessary
  • How showcasing the business side of thing and being transparent translates to sales

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Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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Episode 37
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