For this week’s episode of Art of the Kickstart, we spoke with Savannah Turk of Purple. Learn more about how they’re revolutionizing the sleep industry after raising more than $2 million on Kickstarter!

Purple: The Latest Technology in Comfort and Sleep

Purple® Pillow: The World’s First No-Pressure Pillow

Key Crowdfunding Takeaways

  • Why a good Kickstarter video is key to a successful campaign
  • Why the size of your email list is important
  • How Facebook ads can give your campaign a boost
  • How to connect with people and engage with your audience on Kickstarter and beyond
  • How to improve and already-great Kickstarter campaign


Connect with Purple


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backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.


View this episode's transcript