Have you ever wondered why options are so limited when it comes to travel clothing for women? For too long women have had to scrape by with clothing that didn’t meet their traveling needs. Here to bring a helpful solution to the marketplace is the Kosan Go Travel Dress. On this episode, you’ll hear from Kosan Travel co-founder, Karyna McLaren as she explains how the product got off to such a successful launch and much more. Don’t miss a minute of this fascinating and engaging episode featuring this unique product!
Lessons learned from previous campaigns.
While it’s great to learn from your past mistakes, it is a lot more fun to learn from your recent successes. Karyna and her team at Kosan Travel have had the incredible fortune to build off of a successful crowdfunding campaign to launch their new product, The Kosan Go Travel Dress. Looking back on that first run, Karyna saw that there was a massive gap in the travel clothing and accessory category and wanted to find an innovative way to address it. Learning from the success they garnered with the travel bag they launched, Karyna and her team took their efforts to the next level by bringing the Travel Dress to market.
What is a Travel Dress?
There are a ton of unique fashion options in the marketplace, but there are few affordable and stylish travel clothing options for young women. The folks at Kosan Travel put together an expert team that created the Kosan Go Travel Dress with the world traveler in mind. The travel dress is designed to enhance the wayfarer’s trip; it is loaded with traveler-friendly features that promote safety, organization, and style. When you travel, versatility is vital. Often the goal is to pack as little as possible while getting maximum wearability. The Kosan Go Travel Dress has an adjustable length; meaning regardless of the occasion, you are ready to go. Learn more about this unique product by checking out their Kickstarter page!
Pre-campaign efforts that led to success.
How do you set up a crowdfunding campaign for success? Are there certain best practices that you can employ that will best position a product to catch on? According to Karyna McLaren, it was a mixture of ad campaigns and networking with their target audience that got things moving in the right direction early on. Specifically, Karyna says that she and her team worked hard to connect with Facebook groups that focus exclusively on female travel. Between that effort and engaging with women who were part of their last crowdfunding campaign, they were able to create a sizeable audience pre-launch.
Responding to Feedback.
Let’s face it; you won’t get far in the crowdfunding community if you fail to respond to and value the feedback of your backers. Some startup entrepreneurs go in with a plan to keep their backers informed, while others proceed with no plan at all. Karyna McLaren and her team were so committed to fostering a good relationship with their backers that they called every backer from their first crowdfunded campaign. That effort alone shows you that Kosan Travel is dedicated to honoring their supporters and doing everything they can to fulfill their commitments.
- [1:05] Karyna McLaren joins the podcast to talk about The Kosan Go Travel Dress.
- [1:45] Karyna talks about launching her first crowdfunded product.
- [4:00] What led Karyna and her co-founder to crowdfund The Kosan Go Travel Dress?
- [6:00] The difference between their first crowdfunding campaign and the current one.
- [7:30] Pre-campaign efforts that led to early success.
- [10:00] Responding to backer feedback.
- [12:00] Karyna enters the Launch Round, rapid-fire questions.
- [14:00] Why you should check out The Kosan Go Travel Dress.
Connect With Kosan Travel
- The Kosan Go Travel Dress on Kickstarter
- Kosan Travel website
- Kosan on Facebook
- Kosan on Instagram
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