Top Tips From Our Interviews with Indiegogo and Kickstarter Creators

Note: We’ll be updating this list after each interview, so check back often!

In crowdfunding, it may seem like beginner’s luck when it comes to a successful campaign due to the unpredictability of success. In reality, the creators behind the most successful campaigns had a thoughtfully planned out strategy that allowed them to become leaders in the crowdfunding industry. Here at Art of the Kickstart, we have the privilege of talking with many of these industry trailblazers about their experiences with crowdfunding. Below we have compiled some of the tips we have deemed to be most helpful for running your own successful crowdfunding campaign.

  • Ninety percent of prepping for a crowdfunding campaign happens before the campaign actually launches; whether it’s rounding up press or reaching out to social media followers or trying to get the notice of social media influencers, you need to do whatever you can so that you make a big splash when your campaign goes live on day one. (Mighty Audio)
  • The media, meaning blogs, forums and online tech media, is what drew the most traction. Writing and sending out press releases needs to happen before the campaign launches. It may not result in a ton of press hits during the pre-launch phase of the campaign, but it helps the media be aware of your campaign once it does go live. (dokiWatch)
  • Facebook and Twitter were the best social media platforms for the campaign. These platforms were what really attracted potential backers to sign up for the email list to learn more information. If people start signing up about a month before the campaign launches, it can really bring in substantial sign ups in a short period of time. (Gripbell)

To listen to complete interviews with crowdfunding experts and get more advice about the industry, subscribe to our podcast!

Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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