Turn a Kickstarter company into an incredible story that sells itself and practically pulls backers into the journey. Today storyteller Michael Margolis breaks down the keys to brand domination and building a business consumers can’t get enough of…prepare to become Steve Jobs – maybe…???
Business Success Quote
“We teach what we most need to learn.”
Key Business Takeaways
- Why you need inciting incidents to galvanize the tale of team
- How passion and purpose balance into business and life
- How to turn a product business into a beautiful story customers connect with
- The reasons consumers connect with brand stories
- Ways to take advantage of unique skills and family fun for professional prowess
- Why you’ve got to have a vision to create a story worth telling
- How having history makes products seem more real and valuable
- Why engaging stories elevate the value of a product
- Strategies to increase the perceived value of a product
- The power of pedigree in long term business growth
- The reason stories grow and evolve every time it’s told
- Why your story is 100% about your audience
- Why undeniable stories are about making the product understandable
- How to overcome doubts and fears about being in the limelight
- Why being a disruptor isn’t all good
- How to build a brand team and co-founder
Links
Epic Business Books
- Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story
- Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
- Resonate: Present Visual Stories that Transform Audiences
Connect with Michael
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Our Sponsor
- eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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