Inspired by the archetypal super-spy, Maison Impeccable set out to create the perfect sock to get you through the day, from the office to the gym and everywhere in between. Learn more about how to test the waters with crowdfunding in this week’s episode of Art of the Kickstart.

Stealth Socks – Covertly Fresh, Impeccably Styled

Key Crowdfunding Takeaways

  • How to get started with prototypes
  • What needs to happen before you launch in order to make the first few days a success
  • Why Facebook ads are a necessary part of every crowdfunding campaign
  • Why you need good press outreach
  • Why launching on Kickstarter works well for product-based companies
  • How launching on Kickstarter can help minimize the risk that can come with minimum order quantities
  • What it looks like to test the waters with crowdfunding
  • How to take feedback from your backers and respond to it with new products


Connect with Maison Impeccable


View this episode's transcript