This week on Art of the Kickstart we spoke with Andrew Jiang, the creator of The Superbook, a smart laptop shell that lets you turn your Android smartphone into a full laptop. Tune in to hear more about learning from a failed crowdfunding campaign and going on to earn more than a million dollars on Kickstarter.

The Superbook: Turn your smartphone into a laptop for $99

Key Crowdfunding Takeaways

  • Why preparing for a Kickstarter campaign before you launch is so important
  • How to learn from failed Kickstarter campaign
  • How to usefeedback from backers of a previously-failed campaign to make an even better product
  • How to communicate with your email list before launching on Kickstarter
  • How to fund on your first day on Kickstarter


Connect with The Superbook


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