If you’re running or planning to run a crowdfunding campaign and hoping to work with an agency, chances are high you’re feeling overwhelmed by the sheer number of marketing agencies and other companies who can promote your crowdfunding campaign and help you successfully fund your project. So, when it comes down to it, how can you pick the best agency or company that will raise the funds you need for your project?
We’ve outlined three things to consider when choosing a crowdfunding agency to work with.
What to Consider When Choosing a Kickstarter or Indiegogo Marketing Agency
1. First things first: you’ll want to consider an agency’s services. More specifically: do they offer the services you need for your project to be a success? If you haven’t already, you’ll need to think about what services you need. Do you need someone to gather leads, or do you already have a significant email list? Is your campaign page ready to go, or do you need a team of writers and designers who can take care of it for you?
Carefully considering what services you actually need and making sure the agencies you examine offer those services is a good first step, as it will help you narrow down your choices. At this point, you can begin to ask questions about how they handle individual services. For example, if you need an agency to run Facebook Ads, ask about their average ad spend and average ROI, as well as how they handle Facebook Ad reporting. If you need public relations services, ask them what they do to get press coverage.
2. Once you’re sure an agency’s services are a good fit for you, you can begin to look at how they’ll work with you. Questions you’ll want to ask may include:
- What does the onboarding process look like?
- How will the team communicate with you?
- What team members will you be working with?
- Are they transparent with what they are doing?
Consider what your ideal scenario would be, and compare it with what each agency has to offer.
3. Look at an agency’s track record. Even if an agency meets all your needs thus far, if they don’t have a solid history of success, you’ll probably want to look elsewhere. First, ask when they got into crowdfunding. Kickstarter and Indiegogo are both relatively new platforms, but it’s a good idea to look at agencies that have been working with them since the beginning, since these agencies will have the most experience. Also take the time to look at how many campaigns they’ve run, how many have hit their funding goal, how many backers these campaigns have, what press coverage they acquired, and other similar factors.
Be sure to also find out if they’ve managed any campaigns similar to yours – don’t be afraid to ask for specific examples! See if these projects performed well, and if they reached the goals you hope for yours to reach.
Additionally, get more information about their most successful campaign. How much did it raise? What was their strategy? Is that the same strategy they will use for your campaign? Did they run the campaign the entire way through, or jump on midway?
Ultimately, while picking a crowdfunding agency can seem overwhelming, it doesn’t have to be challenging. If you aren’t sure where to begin, check out Enventys Partners, the team behind Art of the Kickstart. We were one of the first crowdfunding agencies in the world, and have over 750 Kickstarter and Indiegogo projects under our belt, including nearly 40 million-dollar campaigns. Get in touch here!