You’ve put a lot of thought into your idea and have determined it’s time to go public. If you’ve decided to turn to Kickstarter or Indiegogo for funding, you’ll need to create a campaign page to get the funding needed to bring your invention to fruition. If you’re wondering how long you should allow for this process, know you’ll need to invest some time; building an effective, successful crowdfunding campaign page doesn’t happen overnight.
How Long Should You Allow for Crowdfunding Campaign Page Creation?
Creating a good Kickstarter or Indiegogo page takes some thought. You don’t want to throw your page together a day or two before you launch. It should be perfect, with crisp imagery and flawless copy. Remember, first impressions matter. Plan to give yourself a month, if not more, to write, edit, design and finalize a solid crowdfunding project page.
Parts of an Effective Kickstarter or Indiegogo Page
The details you include on your Kickstarter or Indiegogo page are important. Sections we recommend incorporating include a written description of your project, graphics to supplement written copy, and photos of your prototype, along with a video highlighting your product.
The main portion of your page should include things such as:
- A general description of your product
- Your product’s backstory
- Information about your product’s features and specs
- Details about your rewards
- Shipping information
- Information about your team
- A timeline of your project
Keep in mind, after you’ve written your page’s copy, taken your photos, crafted your video script and shot the video itself, you’ll need time for editing and, if necessary, rewriting or reshooting. Expect to produce multiple versions of your campaign page before settling on a final, completed version.
Tips for Creating a Good Crowdfunding Page
To create a striking and interesting crowdfunding page, start with a strong headline. If you can’t draw in your reader here, your page copy won’t matter. Once your headline is written, you can move on to the page content.
After you’ve written your Kickstarter or Indiegogo campaign page copy, review it to be sure your descriptions and imagery are impeccable. Do they clearly explain how your product works, why viewers need it and why you need backers to help make your product happen?
Other things we suggest:
- Take the time to practice your video before you shoot it; you want to sound knowledgeable, natural and confident. We recommend you shoot at least two minutes of footage.
- Be sure your video is clear and the audio sounds crisp; filter out any background noise.
- Test your campaign page messaging prior to your launch using Facebook Ads. See what messaging performs best.
- Think carefully about the rewards you’re offering potential backers. Also, be sure any rewards you list on your product page are things you can actually deliver to backers.
After your project launches, track your metrics to see if you’re engaging your audience. Do you have a high bounce rate? Are people lingering on and engaging with the page? Most importantly, are those who visit your page converting into project backers? If not, you’ll want to go back and revise your Kickstarter or Indiegogo page content to spark more interest. Remember, the more time you invest in your project page before you launch, the higher your chances of success right from the beginning.
As you get ready to build your project page and turn your entrepreneurial dreams into reality, it’s helpful to see what others have done to create a buzz and gather backers. To learn more about how to build a solid project page or how to run a successful campaign, be sure to check out our podcasts and sign up for our newsletter.