For this episode of Art of the Kickstart, we spoke with Caleb Light of Power Practical about running six Kickstarter campaigns. Tune in to learn more about how to build a team for your startup and how to use crowdsourcing to create new products.

Luminoodle COLOR & BASECAMP: Versatile & Portable Lighting

Key Crowdfunding Takeaways

  • Why it’s beneficial to get your company started through crowdfunding
  • Why every startup needs a diversified team
  • How to use your backers to develop new products and grow your company
  • How to turn your backers into brand ambassadors
  • How Kickstarter can lead to a Shark Tank appearance
  • How pitching on Shark Tank differs from the traditional investment pitch
  • Why it’s important to respond to your backers quickly
  • Why you need relationships with key media targets


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View this episode's transcript