What are your current lead generation techniques and strategies? Have you started to craft your approach or are you still trying to figure out the best way to put your brand in a position to succeed? On this episode, Ashley Mizell joins the podcast to talk about her role in implementing lead generation techniques at Enventys Partners.

Ashley is the Paid Media Team Lead at Eventys Partners; she has been with the organization for the last two years. Ashley has over eight years of experience in PPC, website and mass email advertising, advertising promotions and events, and crowdfunding campaigns. She is currently responsible for the implementation of PPC strategies and setup of all campaigns at Enventys Partners. Using PPC advertising, Ashley maximizes brand awareness, leads, and sales for startup initiatives.

In our conversation, Ashley talks about Enventys Partners’ approach to lead generation, how to create a successful landing page, what it takes to use Facebook Ads effectively and much more. You don’t want to miss a minute of this informative episode featuring Ashley’s helpful insights!

Lead generation techniques you can use.

Every ecommerce business wants an innovative and successful lead generation process, but few are willing to invest the time and resources required to see the process through. What is your current approach to lead generation? At Enventys Partners, Ashley Mizell leads the paid media team tasked with lead generation. The primary goal for Ashley and her team is to collect as many high-quality leads as possible; they accomplish this goal through email collection campaigns and Facebook Ads. They also pour a lot of effort into creating a solid landing page that clearly communicates to their target audience their next step of engagement. Make sure to catch this episode as Ashley expands on this critical topic and more!

How to use Facebook Ads effectively.

When it comes to Facebook Ads and connecting with your target audience on the social media platform, what is your strategy? Have you committed resources to your efforts on Facebook or are you still trying to figure out your approach? Using lead generation apps within Facebook, Ashley and her team focus on two methods.

  • Using an “Enter to win” offer they can acquire the lowest cost per lead.
  • Using a “Sign up for discount” offer they can acquire a higher quality leads.

In one instance, they found that their “Sign up for discount” offer led to a 2.5 times better conversion than their “Enter to win” offer. Ashley’s ultimate goal with Facebook Ads is to convert as many leads as possible into backers. To accomplish this goal, Ashley and her team make sure to contact these leads with a launch email detailing the advantages of joining a Kickstarter or Indiegogo campaign as an early backer. Learn more about Ashley’s innovative and successful lead generation techniques by listening to this episode!

Key Takeaways

  • [1:05] Ashley Mizell joins the podcast to talk about her work at Enventys Partners.
  • [2:45] How does Enventys Partners approach lead generation? What are the main goals?
  • [4:20] What are the most important aspects of a successful landing page?
  • [5:45] Using Facebook Ads to gather leads.
  • [7:20] Ashley enters the Launch Round; rapid-fire questions.
  • [10:00] Closing thoughts from Ashley.


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