The Ins and Outs of Kickstarter’s Projects We Love

No matter what your goal is when you launch a Kickstarter campaign, you want – and need – as much positive attention as you can get. This is where being deemed a Kickstarter “Project We Love” can help. Below is a quick rundown on what it means to be a Project We Love, how you can get your project considered and how it can boost your campaign.

In 2016, Kickstarter introduced “Projects We Love” to highlight projects the staff believed were extra special and noteworthy. Projects chosen for this honor are not endorsed by Kickstarter, but are given special badges to show Kickstarter users that they are well-planned campaigns that deserve additional exploration. Every week, Kickstarter sends a newsletter that highlights three Projects We Love campaigns that users may have missed.

Tips to Get Noticed by Kickstarter Staff

While you should not plan your entire campaign around the hope of getting noticed by Kickstarter, there is no harm in knowing what Kickstarter staff members look for when deeming a campaign a Project We Love.

With that in mind, consider the following tips that can help your campaign stand out from the crowd on Kickstarter:

  • Express your idea clearly – No matter what you are trying to create, make sure your product page clearly states your idea so that anyone can understand it after reading it once. Strong ideas that are expressed with little fanfare always resonate more than lengthy descriptions that may confuse your potential donors.
  • Use powerful imagery – Display your product with images that are clear, colorful and leave no doubt as to what it will look like in its final form. Images resonate more powerfully than text.
  • Limit your text – Avoid the temptation to use a lot of text to explain your vision and reasons for creating your product. Your instincts may lead you astray because thick blocks of text can be a turn off for those visiting your page
  • Stick to the facts – Your Kickstarter campaign’s page should provide all the information necessary for users to decide whether it is worthy of being supported. Never forget that the goal of the page is to draw attention, explain your project and encourage visitors to back it.

Following these tips will ensure that your Kickstarter campaign is well-crafted and expresses your vision in a way that is clear, concise and attention-grabbing. Even if you are not chosen as a Project We Love, with a thoughtfully-designed page you can still create the kind of buzz and interest that will contribute significantly to achieving your funding goal.

If you would like more tips about creating your Kickstarter campaign, subscribe to our podcast or contact us today.

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