What does it take to come up with an innovative approach to solve bedwetting? How can a simple product remove the stigma of bedwetting an insolvency? On this episode, Craig Hammond joins the podcast to discuss his product, Peejamas. In our conversation, Craig touches on the process of developing Peejamas, hurdles and challenges he faced along the way, why he chose the crowdfunding route, the key to early crowdfunding success and much more! You don’t want to miss a minute of this engaging and educational episode featuring Craig and Peejamas!   

Developing a solution to bedwetting.

What are some of the challenges in developing an apparel product for crowdfunding? Why go through all the difficulties to create such a unique product? On this episode, you’ll hear from Craig Hammond as he opens up about Peejamas and the amazing solution it brings to the marketplace. The reason why Craig developed Peejamas comes down to the simple and common frustration that most parents encounter while trying to potty train their children. Craig took that frustration and repurposed it into innovation and went to work creating Peejamas. To hear more about Craig’s story and how he developed this great solution to bedwetting, make sure to check out this engaging episode!

Taking a new product to the crowdfunding community.

When an innovator comes up with a new product idea, what makes them take that idea to the crowdfunding community? Why has the crowdfunding route become such a draw for entrepreneurs and creatives? According to Craig Hammond, it all comes down to connecting with the right target audience and creating a valid sales channel. While the target audience that Craig is trying to reach with Peejamas doesn’t usually spend their time on Kickstarter, he saw it as an opportunity to display market validation, proof of concept and fundraising goals with his innovative product. Learn more about the journey of Peejams with Craig on this episode!

Pre-campaign efforts that paid off.

What can an entrepreneur do to set their crowdfunding campaign up for success before it even begins? Are there steps they can take to put their product in the best position for early success? On this episode, you’ll hear some tips and insights from Craig Hammond that allowed his product, Peejamas to find early success. Craig points to the fact that many of his friends and family helped his product reach its fundraising goal as the reason it was able to gain early momentum. While this group played an important role, they only made up 30% of his early backers, helping him get the product off of the ground but not funding it exclusively. To get more tips from Craig’s journey, don’t miss this episode!

Finding the right marketing partner.

While entrepreneurs and innovators have a lot of internal motivation and a can-do attitude, the truth is many of them are ill-equipped when it comes to the marketing side of the business. What does this mean for all the innovative types out there who want their product or idea to succeed but have no idea on how to successfully market it? That’s where a solid marketing partner can make all the difference! On this episode, you’ll hear from Craig Hammond as he explains the positive impact Enventys Partners has had on the success of his product, Peejamas!

Key Takeaways

  • [1:05] Craig Hammond joins the podcast to discuss his product, Peejamas.
  • [3:00] Challenges and hurdles faced along the way.
  • [4:30] Why Kickstarter? Why crowdfunding?
  • [6:00] What has led to early fundraising success?
  • [8:30] Providing stretch goals that appeal to backers.
  • [10:30] Why Enventys Partners has been a great partner.
  • [12:00] How has Peejamas been able to provide such quick shipping options?
  • [13:00] Why cross promotions can make a huge difference.
  • [14:00] Craig enters the Launch Round.
  • [15:30] How to connect with Craig and Peejamas.


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