For this episode of Art of the Kickstart, we spoke with Kathrin Hamm of SOMNOS. Check out how this weighted blanket came to be, how Hamm’s team built up a community around their product before launching, how they’ve made their product better with the help of their Kickstarter backers and so much more.

SOMNOS Weighted Comforter for Natural Deep Sleep

Key Crowdfunding Takeaways

  • What to expect when you decide to design a new product
  • Why building a community before you launch on Kickstarter is critical
  • Why it’s important to have a working prototype before launching a product with crowdfunding
  • How to get a big return from Facebook ads for your crowdfunding project
  • How to use Kickstarter backer feedback to make your project better
  • How to make sure you’re prepared for a crowdfunding campaign
  • How to find the Kickstarter agency that’s best for you


Connect With SOMNOS


Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 20% off!

backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.


View this episode's transcript