One of the most important aspects of a crowdfunding campaign is product marketing. What steps can you take to ensure that your product is in the best position for success? How can you play to your strengths and shore up your weaknesses? Kent Blazek joins the podcast to share about his crowdfunding campaign with Halospheres. In our conversation, Kent opens up about product development, product validation, his decision to partner with Enventys Partners for product marketing, the biggest surprises he’s encountered so far, and much more. You don’t want to miss a minute of this engaging episode featuring Kent!

The process of developing a desktop toy.

How do you develop a product that can provide endless entertainment for hardworking men and women in workplaces all over the world? That was the question that Kent Blazek set out to answer. Through sampling multiple versions, Kent landed on the current design for his desktop toy, Halospheres. While the process wasn’t easy, Kent says that all the challenges involved with finding the right materials were worth it to end up with a great product. What can you learn from Kent’s experience? Make sure to listen to this episode as he elaborates on his experience and lessons he’s learned along the way. Don’t miss it!

Using a crowdfunding campaign for product validation.

Crowdfunding can help you validate a product idea that you want to bring to the marketplace. What is the best way to embark on a crowdfunding campaign to validate your product idea? On this episode, Kent Blazek shares his perspective and experience with taking his idea for a fun tabletop toy to the masses. Kent points to the potential for helpful customer feedback and testing a product without putting too much money at risk as the reason why he chose to go the crowdfunding route. Get more helpful insights from Kent on this important topic by listening to this informative episode!

How product marketing can make or break your chances for success.

If you want to succeed in business, you’ve got to play to your strengths and shore up your weaknesses. How does this maxim apply to getting a product off of the ground in a crowdfunding campaign? On this episode, Kent Blazek explains why he partnered with Enventys Partners to take over the product marketing aspect of his campaign on Kickstarter. The reason why Kent went with Enventys Partners over other marketing solutions is due to the breadth and depth of experience the Enventys Partners team has with both product development and product marketing. Learn more about Kent’s experience on this episode!

Key advice for startup entrepreneurs.

As a business leader, you want to take every opportunity you can to learn from leaders who have been down the same road. On this episode, Kent Blazek goes over some helpful insights from his experience launching his first crowdfunding campaign. Kent touches on the importance of launching your product in the appropriate season and utilizing an email list to drive traffic and interest. To hear more helpful tips and insights from Kent, make sure to listen to this episode, you don’t want to miss it!

Key Takeaways

  • [1:05] Kent Blazek joins the podcast to share about his product, Halospheres.
  • [2:30] What was the process of producing a desktop toy? What challenges came up?
  • [4:30] Kent talks about pre-campaign and product validation.
  • [5:30] How did Kent decide to partner with Enventys Partners?
  • [6:30] The biggest surprise so far for Kent.
  • [7:30] Kent describes Halospheres and talks about future projects.
  • [9:00] Advice for entrepreneurs looking to crowdfund their product.
  • [10:00] Kent enters the Launch Round.
  • [12:30] How to connect with Kent and Halospheres.

Links

Connect With Halospheres

Sponsors

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Transcript

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