In today’s Art of the Kickstart Crowdfunding Case Study we’re critiquing a less than perfect Kickstarter campaign with an absolutely brilliant product. Let’s look at the challenges techy and engineering entrepreneurs face when working to build a business and actually generate sales. From revolutionizing personal mobility to killing it on Kickstarter let’s do this.

The Question of the Day!

“Should I be personal or professional in my Kickstarter campaign and when is humor a good idea?” Jeff from Vancouver

Freedom Chair: the Adaptive All-Terrain Mobility Machine

[one-half-first][/one-half-first][one-half]Freedom Chair Kickstarter Stats[/one-half] [clear-line]

In This Particular Episode of Crowdfunding Case Studies We Cover

  • Appealing to your ideal customer
  • Personality and professionalism
  • The effective of revolutionary products on market demand
  • Why social causes sell
  • Where story fits into an effective Kickstarter campaign
  • The importance of aesthetic graphics in connecting with Kickstarter backers
  • Ways that tech specs can actually harm your crowdfunding campaign
  • Why action shots equal funding success
  • How great design can overcome traditional business challenges

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