How One Software Startup Raised $336k for a Fun Filled Hardware Product – ATK073

Serial entrepreneur and incredible software designer Michael Flarup graces Art of the Kickstart today with an incredible Black Friday interview better than any retail sales. Our chat covers the challenges of hardware, how fun fuels startup success and what it takes to crowdfund a third of a million dollars. This is an epic interview and I know you’ll love the knowledge this rocking Robocat founder shares.

The Thermodo Kickstarter Campaign

[one-half-first][/one-half-first][one-half]Thermodo Kickstarter Stats[/one-half] [clear-line]

Key Crowdfunding Takeaways

  • How to turn your hobby into your job
  • Why you must love what you do as an entrepreneur
  • How to decide which business projects to pursue
  • The way customer complaints can create new invention ideas
  • How diverse projects can keep a team inspired
  • What features to include and what to avoid
  • How turn a software startup into a hardware company
  • The power of bootstrapping your company
  • What goes into build a Kickstarter campaign
  • How manage all the backer expectations and feedback
  • Why pivots can keep companies successful
  • The challenges of building hardware products
  • What you need to do following a successful crowdfunding campaign
  • How hardware feels more fulfilling for entrepreneurs to create

Success Quotes

  • “Do what you think is fun.”

Links

Influential Business Books

Audiobook Download

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Connect with Michael

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Our Sponsor

  • eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.

 

 

Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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