For this episode of Art of the Kickstart, we spoke with brothers Pete and Mark Ackerman, creators of the Chameleon pack, a backpack that transforms into an ultra-light chair. Tune in to learn more about how the Ackermans were inspired by nature, what challenges they’ve encountered and what advice they have to offer to others crowdfunding a product for the outdoors.

The Chameleon Pack: The Most Versatile Backpack in the World

Key Crowdfunding Takeaways

  • What design challenges to expect when you are creating a new product
  • Why Kickstarter is a great place to launch a new product
  • Why you need an audience before launching a Kickstarter campaign
  • What kind of feedback you can expect to get from backers
  • Why having a campaign plan and timeline before you launch is important


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backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.


View this episode's transcript