Finding Your Startup’s Ideal Customer and Creating a Coffee Based Business of Innovation – CCS005

Welcome back to the Crowdfunding Case Studies show. I’m excited to say we got an amazing response from the MAID Oven team from last episode and will be having them on the Art of the Kickstart sometime in the future to share their story and go a bit deeper into fantastic food creations.

We’ll stay put in the kitchen for today’s episode when we breaking down the craziest coffee machine I’ve ever witnessed and critique the Arist Coffee Campaign. Check it out for unreal product photography and fulfillment of all your coffee lover dreams.

The Question of the Day!

“How do you choose which category to submit your Kickstarter campaign to?” -Benny from San Diego

Arist: Brews Coffee Like The Best Baristas Anytime Anywhere

[one-half-first][/one-half-first][one-half]Arist Kickstarter Stats[/one-half] [clear-line]

In This Particular Episode of Crowdfunding Case Studies We Cover

  • Why some products fit into multiple groupings
  • How to choose the best category for your Kickstarter campaign
  • Ways to stand out with over the top photographic excellence
  • How to appeal to your target customer with the design and layout of your crowdfunding campaign
  • Why testimonials can transform the effectiveness of your business
  • The importance showcasing the benefits to the customer
  • How to combine headlines and pictures for high impact conversions
  • Why it never hurts to be a little personal

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Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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