Aussie entrepreneur and design focused businessman James Moore of ZestDesk is working with his dad to revolutionize the world of standing desks. Their Kickstarter campaign features an innovative collapsible, design oriented standing desk which crowdfunders every clearly clamored for. This interview’s excellent for founders considering family businesses, diving deeper into the process of progressive product development and the impact culture can have upon a company’s success or failure.

The ZestDeskKickstarter Campaign

[one-half-first][/one-half-first][one-half]ZestDesk Kickstarter Stats[/one-half] [clear-line]

Key Crowdfunding Takeaways

  • How to keep perspective when it comes to business
  • Why invention and entrepreneurship runs in the family
  • How to get out of corporate as rapidly as possible
  • The dynamics of family businesses
  • How to innovate in the face adversity
  • Why design is critical in consumer product creation
  • The power of cofounders and how to make the most of them
  • How to refine product design and planning through consumer feedback
  • Why you should take advantage of early bird campaign schedules
  • The absolute importance of pre-launch Kickstarter marketing
  • How to educate customers and overcome biases
  • Why it’s tough to raise money outside the United States

Success Quotes

  • “Control the controlables.”


Influential Business Books

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