What does it take to disrupt the performance sunglasses market? Is there an innovative and revolutionary way to present performance sunglasses to consumers? What if there was a pair of sunglasses designed for lifelong use? On this episode, you’ll hear from founder and CEO of Revant Optics, Jason Bolt. In his conversation with Roy, Jason explains how Revant got started selling replacement sunglasses lenses, why they chose to base their business on the direct to consumer model, what they’ve learned from their successful crowdfunding campaign, and much more! You don’t want to miss a minute of this engaging episode featuring Jason and Revant Optics!

Discovering the need for a sustainable solution.

Have you ever destroyed a pair of sunglasses? Whether it’s from scratching them on a tree branch, dropping them from a rock climb, or just accidentally sitting on them, we’ve all been there. Chances are, your next step was to toss the ruined pair and go shopping for new sunglasses. What if there was a way to repair and reuse that same damaged pair of performance sunglasses over and over again, eliminating waste? That’s where Jason Bolt and his team at Revant Optics come in. They’ve committed themselves to disrupting the performance sunglasses market with their new product, Revant Sunglasses. These sunglasses may be the last pair you ever buy. Purpose-built right here in the USA out of the best materials available, Revant Eyewear is made for the long run and backed for a lifetime. To hear more about Revant Sunglasses, make sure to listen to this informative episode!

Learning from successful Kickstarter campaigns.

You’ve heard it said that the best predictor of future events is past behavior, right? So wouldn’t it make sense for business leaders to study and learn from past results that they want to replicate? Surprisingly, many leaders and innovators fail to adhere to this simple truth! On this episode, you’ll hear from Jason Bolt as he explains how Revant Optics took the opportunity to learn from successful Kickstarter campaigns and understand their process in the hopes of duplicating or exceeding their results! While it wasn’t always easy, Jason looks back at this decision to study, interview, and learn from innovators and entrepreneurs who went before him as one of the key aspects that led to Revant Optics’ positive and fruitful Kickstarter campaign. Learn more from Jason’s story by listening to this episode, you don’t want to miss it!

Finding the right marketing partner to help you tell your product’s story.

What is it that causes some crowdfunded campaigns to succeed when others fail? While there are a lot of takes on this important question, a huge part of crowdfunding success comes down to telling your story the right way. On this episode, Jason Bolt shares why he and his team decided to connect with Enventys Partners to help with marketing their product. For Jason, it all came down to the strategy that the Enventys team rolled out and the great connection they were able to develop from day one. To hear Jason expand on his crowdfunding campaign and how they were able to tell the story of their unique performance sunglasses, make sure to listen to this episode!

Tips for future crowdfunded campaigns.  

It’s been said that preparation is half the battle and for the most part, this truth has resonated with many in the crowdfunding community. On this episode, Jason Bold reveals his tips for leaders and brands who hope to feature their product on Kickstarter. The biggest tip that Jason has for future crowdfunded campaigns is to focus on prep work as much as possible. This also includes honing in on specific messaging that communicates your products unique advantage. Jason is convinced that without thorough prep work and an articulated message, most crowdfunded campaigns are doomed to failure. Learn more from Jason’s seasoned insights and lessons by listening to this fascinating episode!

Key Takeaways

  • [1:05] Jason Bolt joins the podcast to talk about Revant Sunglasses.
  • [3:00] Selling directly to consumers online.
  • [5:30] Why did Jason and his team decide to bring their sunglasses to Kickstarter?
  • [7:00] Learning from successful crowdfunding campaigns and crafting a story.
  • [9:00] Deciding on stretch goals that connect with backers.
  • [10:30] Embracing customer and backer feedback.
  • [11:30] Why did Jason and his team decide to connect with Enventys Partners?
  • [13:00] Tips for future crowdfunded campaigns. 
  • [13:45] Jason enters the Launch Round.
  • [16:20] Why you should connect with Jason and Revant Optics.

Links

Connect With Revant Optics

Sponsors

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