The Ketogenic health plan or Keto is taking the nation by storm, but what if you don’t have time to sit down and prepare a meal that keeps you on the plan? Here to provide a solution with a delicious Keto meal shake is Ted Tieken. In his conversation with Roy, Ted opens up about why he started the Ketogenic diet, how that led him to try his hand at a Keto-friendly meal shake, what it was like bringing that product to the marketplace, challenges he has faced along the way and so much more. Don’t miss this great opportunity to get an inside look at the beverage development crowdfunding community!
What is the Ketogenic diet?
If you aren’t up to speed, the Ketogenic diet is a very low-carb diet, which turns the body into a fat-burning machine. The primary goal is for weight loss but many users also turn to it for reduced inflammation as well. One of the biggest struggles with staying on a Keto-friendly eating plan is dealing with all the prep-work needed for a satisfying meal. From shakes to prepared and packaged foods, the market is bursting right now with a number of great, Keto-friendly options. Having said that, there is always room for innovation. What really sells is not only a healthy option, but convenient options!
Convenience is king!
Let’s face it, no matter which eating plan you are on, from highly regulated to whatever is nearby, convenience will almost always win! As diet plans continue to pick up steam in our society, more and more options are moving toward catering to the need for convenient meals and snacks. While it’s usually a better idea to take the time to prepare a meal, it’s helpful to have alternatives nearby so you don’t have to abandon your dieting goals. That’s why Ted and his team developed their product, Sated. Sated is a ready-to-drink keto meal shake with a ton of fiber, protein, potassium and other nutrient-rich ingredients that provide the fuel you need to get through your day.
Building a solid base for marketing.
What is the best way to build and reach your target audience? Is it the best idea to look at Facebook Ads or is email marketing the best option for your startup? Each niche market is going to have different results depending on the habits of their target audience. For Ted and his team, they found that the best use of their time and resources was building up a robust email campaign that ended up bringing in an impressive ROI. They also connected with Keto enthusiasts on web forums like Reddit to build awareness and excitement. Learn more about Ted’s successful marketing strategies by listening to this episode!
Reviews that make a difference.
One of the hardest aspects of getting a startup off of the ground and running is a lack of awareness and public trust. How does an unheard of brand establish trust when they are new to the marketplace? Customer reviews are taking on an important role when it comes to building the trust that is needed for first-time buyers to take that risk on a purchase. With an eye toward their Amazon product listing, Ted explains that he has seen how reviews for Sated have impacted their sales and their market reputation. What can you learn from Ted’s experience with reviews? How will your business highlight this important aspect?
- [1:07] Ted Tieken joins the podcast to discuss his product, Sated.
- [6:00] Challenges with pre-campaign efforts and launching a beverage.
- [7:30] What strategies led to early success for Ted and Sated?
- [11:45] Ted talks about earning trust and getting good press coverage.
- [13:45] Tips for startup entrepreneurs looking to create a new beverage product.
- [16:10] Ted enters the Launch Round, rapid-fire questions.
- [18:40] Why you should check out Sated.
- Sated on Kickstarter
- Benjamin Franklin
- One Hundred Years of Solitude
- The E-myth Revisited
- Mail Munch
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