CrowdOx, PledgeManager and BackerKit — Which Backer Management Software is Right for You?

Websites like Indiegogo and Kickstarter give you visibility and help you connect with backers. However, certain features such as order support are missing from these platforms.

Fortunately, you can use third-party tools along with these crowdfunding platforms to manage your orders more efficiently and offer a better experience to backers. Other advantages of these platforms include developing your brand and upselling. BackerKit, CrowdOx and PledgeManager are among the top backer management tools. Let’s take a look at these three options.


CrowdOx is a third-party backer management software you can use with a Kickstarter or an Indiegogo campaign. The team behind CrowdOx has experience with a number of successful projects, including Freeplay Zero, a product that turns a Raspberry Pi into a retro gaming console and raised over $45,000 on Kickstarter.

CrowdOx is a good choice if you want to process orders efficiently and offer more payment options to your backers. Backers can pay via PayPal or credit card, and you can use CrowdOx to verify shipping addresses and ask backers to confirm their pledges.

You will also get access to tools designed to help you build a relationship with backers and offer upgrades and other products. You can use CrowdOx on mobile and on desktop, and its multiplatform, seamless experience is ideal if you are new to management software.


PledgeManager is only compatible with Kickstarter campaigns at the moment. This tool stands out because of the wide range of customization features it packs.

The team behind PledgeManager understands that each campaign is unique, especially when it comes to rewarding backers. You can use advanced customization features to create a reward system that makes sense for your campaign and delivers an optimal experience to your backers.

Everything can be customized with your brand’s logo and colors to maintain consistency, and you program PledgeManager to send communications to your backers.

The per-backer billing system is definitely a plus since it allows you to manage your budget easily.


BackerKit works with Kickstarter and Indiegogo. Think of this third-party software as a one-stop shop for your entire crowdfunding campaign, from surveys to shipping.

This platform provides you with a seamless order management system. You can send surveys to backers through it, and BackerKit will automatically turn them into order data. You can then send this data to your order fulfillment center.

You also have the possibility to recommend add-on items and automate how pledges are processed. The support team is available at all times, which is a plus if you are new to order management systems.

Each third-party backer management tool has its advantages:

  • CrowdOx is great for upselling, and it allows you to offer more payment methods.
  • PledgeManager helps you stay in control of your budget and is perfect for customizing your rewards.
  • BackerKit allows you to automate how pledges and orders are processed and is ideal for upselling as well.

You can choose the tool that works best for your campaign by reviewing your goals and asking yourself which features are going to help you achieve them while also delivering a great experience to your backers.

For more tips and tricks for your Kickstarter or Indiegogo project, tune in to our podcast each week or subscribe to our newsletter.

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