What would it look like if you could have a portable changing room at your fingertips? Imagine, no more dingy public restrooms or awkward wardrobe changes! The brilliant minds behind The Undress, Dennis Caco and April Estrada are here to showcase their fantastic product. In their conversation with Roy, Dennis and April open up about how they launched their first version of The Undress, why they chose to launch on Kickstarter, what the development process was like, how they marketed their product, and much more. Don’t miss a minute of this fascinating episode featuring Dennis and April!
What is The Undress?
Let’s face it, there are a ton of hurdles and logistical difficulties that arise when a woman needs to change her outfit away from the comfort of her home. For years, the solution has been wide-ranging from uncomfortable outfit changes in the car to enduring less than ideal public bathrooms. Finally there is a helpful solution on the marketplace, The Undress. The Undress is more than just a dress; it is a system that has many proprietary features to help women change clothes without ever getting naked. Not only is The Undress practical, but it is also fashionable too! Check out their latest version by going to www.TheUndressV4.com or their Kickstarter campaign page.
Crowdfunding a portable changing room.
What are the unique benefits of launching a clothing item like The Undress on a platform like Kickstarter? Why not take the more traditional route and go to clothing manufacturers to get the product in retail stores? According to Dennis, Kickstarter s the right place to start because of The Undress’ experimental features. While the platform was male-dominated and tech-dominated at the time, they decided to give it a shot and see how a portable changing room designed as a dress would fare for their first crowdfunding campaign. As it turned out, the product resonated with many women and ended up a great success.
Overcoming production challenges.
With such great success for the initial campaign, you’d think that the production process would go relatively smoothly. Unfortunately, there were several significant challenges that Dennis and April ran into when they went to work getting over 10,000 orders fulfilled. Connecting with a few manufacturers in the Los Angeles area, Dennis and April were hopeful that they could get things rolling quickly. Unfortunately, they got into business with some less than stellar manufacturers, which significantly delayed their delivery timelines. Thankfully their backers had the patience to stick with them and wait for their product to get delivered. Hear more about their challenging ordeal by listening to this episode!
A smart marketing strategy.
After multiple challenges with the first production run and then returning to Kickstarter with several updated versions of The Undress, what enabled Dennis and April to enjoy such marketing success? Did they have a secret formula that they labored over? According to Dennis, the best marketing strategy that worked for The Undress was getting someone on their team who is a marketing expert. While innovators might have a great idea and the passion for getting their product to the finish line, most are not talented marketers! Discover more of the valuable lessons that Dennis and April learned in each of their successful Kickstarter campaigns by listening to this episode!
- [1:05] Dennis Caco & April Estrada join the podcast to talk about The Undress.
- [8:00] Why did Dennis & April launch The Undress on Kickstarter?
- [11:30] What was the production process like for The Undress?
- [22:00] Dennis talks about the best marketing strategy for a crowdfunded campaign.
- [26:20] Dennis enters the Launch Round, rapid-fire questions.
- [31:00] Why you should check out The Undress.
Connect With The Undress
- The Undress Version 4 on Indiegogo
- The Undress Version 4 on Kickstarter
- The Undress Website
- The Undress on Facebook
- The Undress on Twitter
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