This week on Art of the Kickstart we spoke to Ron Lynch of Big Baby Agency about his work with BackStrong, a Kickstarter campaign for a desk chair that fixes your posture. Tune in to learn more about how they’ve raised over $200,000 in just over a month, with more than 3 weeks remaining on their campaign! Hint: it involves celebrities from Justin Bieber to Paula Abdul to Chelsea Handler.

The BackStrong Chair Fixes How You Sit. Let it do the work.

Key Crowdfunding Takeaways

  • Why Kickstarter is a great marketing tool
  • Why it’s important to focus on benefits when marketing a product on Kickstarter
  • How to use celebrity influencers in a Kickstarter campaign
  • Why focus groups and testing are important before launching a product
  • How to set your Kickstarter campaign up for success before it launches


Connect With BackStrong


Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 20% off!


backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.



View this episode's transcript