The term “stretch goal” is thrown around often in our podcast, but those new to crowdfunding may not know how it applies to Kickstarter or Indiegogo projects or how to use stretch goals to their advantage.
For those who are new to the crowdfunding industry, it may seem like starting a crowdfunding campaign can be done overnight and that success will come to anyone with a good idea. In reality, creating and running a campaign on Kickstarter or...
If you’ve ever watched an ASPCA commercial and immediately wanted to donate money or had a Nike commercial pull at your heartstrings a bit, you understand what it’s like to be motivated by a well-told story. All of a sudden, you wonder if you should...
Understanding the demographics of Kickstarter and Indiegogo backers is key to creating a successful crowdfunding campaign. We’ve compiled some crowdfunding statistics to help you bring in backers and quickly surpass your funding goal. Check it...
In October 2015, G-RO launched a 60-day campaign on Kickstarter to introduce their new type of carry-on luggage. Touted as “intelligent luggage without the baggage,” the luggage has a built-in tablet stand, an ergonomic handle, impact-resistant...
When we interview project creators, we love to ask them to recommend a book they draw inspiration from. This question gives us great insight into their viewpoint and the way they run their business and their lives.