Campaign creators who haven’t made use of Kickstarter’s Spotlight feature are missing out. The Brooklyn-based global crowdfunding platform created this feature so that successful creators can keep their campaigns front-and-center in people’s minds even after funding is complete.
What is Spotlight?
Spotlight is a permanent landing page where viewers and investors can stay up-to-date on your project, even after completion. It emphasizes the results of the project and showcases how you got to where you are today.
The page is highly customizable so you can design it to match your brand and image. Additionally, you can use it to direct traffic to sources outside of Kickstarter – such as to your website or social media accounts.
Intrigued? Read on to see how you can use Spotlight’s new features to keep your project alive.
What is Different with Spotlight?
Kickstarter took the typical campaign page and turned it into a living entity for successfully completed projects. At the top of the page, viewers are welcomed with a large header image and a bright, customizable Call-to-Action (CTA) button. Beneath this is the new and improved updates section. With Spotlight, campaign creators can lay out their campaign’s progress in a visually-appealing timeline.
The new timeline design has a more narrative feel, so visitors to your page can see the story of your campaign in real time. It puts your most recent events at the top of the page, allowing readers to scroll down and go back in time to see how the project unfolded.
How can Campaign Creators Use Spotlight?
Before Kickstarter introduced Spotlight, once your campaign ended, so did your ability to customize your page. With Spotlight, you can change almost any feature of the page, even after your project is completed. From the background and featured images to the name of your project and CTA, nothing is set in stone. Here are a few quick tips to make the most of Spotlight:
- Customize your CTA button: Before Spotlight, your CTA button would disappear after funding was closed. Now, the button stays and it has more power than ever. Use the new button to direct visitors to your purchase page or website, or to connect with you on social media. If you’re working on something new, you could even use the button to direct them to your current crowdfunding campaign.
- Tell your story in headlines: The new timeline is the bulk of any Spotlight page. As readers scroll down, they will see brief descriptions of the major milestones from your project beneath bolder headlines. These headlines are where you want to focus your attention. Make them descriptive and catchy to entice viewers to read more.
- Brand your page through design: You are in control of the background and title of your page, so make them as unique as your project. Now that you have successfully completed your campaign, you should have a clear brand image. Your spotlight page should cement this image in visitors’ minds.
- Don’t be afraid to change your images: You can change the images on your Spotlight page at any time. So if you don’t have a good picture of the finished product yet, put in something else and update it later. Or, if the grand opening you just had was a major success, use images from that to give your page some personality.
The Power of the Spotlight
Spotlight allows campaign creators to showcase their campaigns even after funding is complete. In essence, it shines a spotlight on all the things that come after backers have pledged their money. Thanks to this new feature, finished campaigns don’t have to be relegated to the shadows of current campaigns. You can stay at the forefront of your supporters’ minds by leveraging the power of Spotlight.
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