Building a Community Around Spinning Tops – AOTK127

On this episode we talk to the creator of three successful Kickstarter projects. Join us as we chat with Viktor Grabovskyy of ForeverSpin about his spinning tops, his crowdfunding campaigns and the community he’s built around them.

ForeverSpin™ – World Famous Spinning Tops

Key Crowdfunding Takeaways

  • How Kickstarter can solve the problem of not having enough capital to move forward with your project
  • Lessons learned from 3 campaigns
  • The importance of planning well in advance of launching a project
  • The most important days of a live crowdfunding campaign
  • Why you need a solid press strategy
  • How to find your audience when your project fits into a very specific niche
  • Why you need to focus on the community around your project
  • What you need to know about backer communication
  • The similarities and differences between the communities on Kickstarter and Indiegogo
  • How backers inspire new projects and products
  • Balancing production capacity with marketing efforts


Connect with ForeverSpin

Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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