An Irish invention improving upon the age old of struggles of camping…tune in for a deep interview on overcoming corporate and building a high end, completely original company looking to make massive waves in the retail distribution for outdoorsy products.
The Thermo Tent Kickstarter Campaign
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Success Quote
“You can’t build a business in one month but you can certainly destroy a brand in a month.”
[clear-line] [clear-line]Key Crowdfunding Takeaways
- Will people pay for it – the critical question to product success
- Ways to deal with bad suppliers and find factories to work with
- Strategies for China sourcing products
- Why you must solve your own issues for better product design
- The reason big companies don’t always build the best products
- Ways to target customers and niche down for success
- Post-Kickstarter strategies for distribution and growth
- The role of tradeshows and partnerships in product scale
- Understanding intellectual property and what you need to know
- The importance of professionalism in product-market fit
- The power of mission in business success
Links
[clear-line]Influential Book
Connect with Alex
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Learn more about making your own project on kickstarter: http://blogs.villagevoice.com/music/2015/04/de_la_soul_kickstarter_and_the_anonymous_nobody.php