For this episode of Art of the Kickstart, we spoke with Kasper Petersen of Labfresh, a new line of odor-, stain- and wrinkle-repellent shirts. Tune in to learn more about launching a new product and how to create a successful Kickstarter project.

LABFRESH – Odor, Stain & Wrinkle Repellent Cotton Shirt

Key Crowdfunding Takeaways

  • How to handle pricing challenges
  • How launching with crowdfunding can help you acquire venture capital
  • How using Kickstarter Live can help you get more pledges
  • What type of content to offer when livestreaming on Kickstarter
  • How to create a good Kickstarter video


Connect with LabFresh


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backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.


View this episode's transcript